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Much like the typical homeowner, the owners at ASAP ROOFING can often feel like salesman are a dime a dozen. Especially when throwing out catchy sales pitches that more often than not turn the customer off, salesman can seem evasive, pushy and unreliable ? all the characteristics that often lead to disgruntled customers.
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Wanting to change that image, not just for the company but also for the salesmen themselves, ASAP ROOFING from its inception has focused on building good moral character, teaching rapport building skills, fostering social intelligence, and even practicing these skills in mock customer interactions.
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A typical day at ASAP ROOFING starts with a 2 hour training session reviewing the works of authors such as Daniel Pink, Dan Ariely, Martin Seligman, Shawn Achor, and Daniel Goleman ? all top researchers in their fields of psychology, behavioral economics, and positive psychology. So why would the owners of a roofing company want to review the work of psychologists?
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According to Igor Kublitskiy, one of the three company owners, ?When we teach our sales people to achieve what they thought was not possible in our roofing company, it pervades to all areas of their lives, which just makes them even better at sales.? It?s easy to see then the benefit this sort of learning environment would have for both an employee and an employer, and Kublitskiy relates that, ?Since we?ve been using this approach in our company, our sales have increased by 60%, but even more telling is our contract retention rate. When customers are happy, and feel they are treated well, they don?t cancel deals, it?s just that simple.?
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And the effect seems to be paying off. ASAP ROOFING, a Denver based national roofing company has enjoyed tremendous success in the last few years, quickly opening offices in both Indianapolis and Dallas. However, the success has not just been in numbers. ASAP ROOFING has one of the highest customer satisfaction ratings, and at this point, a waiting list for sales people.
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Igor shares that future employees now come in saying that they heard about ASAP ROOFING?s approach and want to be part of the cutting edge approach. And cutting edge it is. The next step is to develop online training classes, videos and webinars.
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Written by Nick Dorotik
nick@asaproofing.com
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For more information about ASAP ROOFING, visit http://asaproofing.com/